When you own a business, one of your key marketing strategies can be your company’s own shopping bag. Shopping bags not only help your customers carry the products conveniently but also help promote your business and help reach more customers. If your product carry bags have a stamp or a logo of your company, people reach out to your business after they spot them in the market. It helps build trust between your potential customers and your business.
However, it is also equally important what type of bags you are using. Is the material eco-friendly? Is the bag long-lasting? Is the bag reusable? Is the quality of the material good and durable? All these questions should have a definite answer before you decide on the type of bag your company gives out. Another thing that you need to keep in mind is that the choice of the bag should depend on the type of product you are selling. Here are three types of bags you can use to promote your business in 2022.
#1. Polypropylene Grocery Bags
Polypropylene grocery bags are one of the most commonly used custom grocery bags in the market. The material polypropylene is a synthetic plastic polymer that is used mainly for its strength and durability. It can also be made transparent according to your business convenience. Mostly used for perishable goods and groceries, they can be customized according to your needs. It is also safer to use than disposable polyethylene bags. They are lightweight so they do not add any extra weight to your goods. Because of their durability, they can be reused to a certain extent.
#2. Recycled (RPET) Bags
Another option for custom grocery bags is recycled (RPET) bags. They are made from 100% recycled bottles which automatically make them eco-friendly to use. These types of bags are very durable and long-lasting and are made up of 125GSM, heavy-duty material. They can also be easily customized into desired color, design, and print. RPET bags are safer to use as they are already a product of recycled plastic bottles. If your business has a green marketing strategy, then these bags can be your unique selling point (USP) as they help create a sustainable environment.
#.3 Insulated Cooler Bags
Insulated cooler bags are usually used for goods that need a low temperature for storage. For example, if your business sells cold drinks, and raw food items like poultry, milk, and other products, you can use insulated cooler bags. They are made of nylon which makes them lightweight, reusable, and long-lasting. They can maintain the temperature for a certain time so that the products carried inside can stay fresh. However, they are a little costly when compared to the other two types of bags.
Conclusion
Custom grocery bags are a much-needed item for devising your marketing strategies, especially when your business sells products like groceries and other daily-use items. Customers also prefer these bags because of their reusability and durability. Furthermore, you can customize these bags which help promote your business and reach the target market easily.