If you want your business to stand out online, you need to be making video content. 80% of people remember a video ad they have seen in the past 30 days. Many consumers would rather watch a product video than read about them.
Many businesses don’t leverage video content because they lack the know-how or time to film them. But you shouldn’t miss out on business growth opportunities because of these factors. Hiring a video production company is a great way to get high-quality videos made for your company.
When should your business hire a video production company? Read on for five signs a corporate video production company could take your video content to the next level.
1. Lack of Time to Film
Adding video marketing to your business’s marketing strategy is a great way to boost your brand awareness and customer engagement. But if you and your team have trouble finding the time to film and edit video content, your video quality will likely be poor.
Rather than adding more to your to-do list, outsourcing the video creation process will help your business efficiently manage time. Outsourcing allows you to take advantage of the benefits of video marketing without spreading yourself or your team too thin.
2. You Are Behind Your Competition
One of the biggest challenges for any business and marketing strategy is to convince customers to buy from you rather than your competition. If your competitors have videos on their websites and social media, they have a better chance of capturing customers’ attention. A video production company will help you get your message to your audience to draw them away from your competition.
3. You Want Higher Quality Videos
Video content is much easier to make today than in the past. Thanks to high-quality phone cameras, you can film a video for your business right from your phone. But there is more to making a high-quality video than video resolution.
Good sound is an essential component of your video. If your audio is too low, unclear, or full of static, it will turn customers away.
Marketing video companies have the necessary tools to ensure your videos look and sound great. You save on the expense of buying that equipment and learning how to use it.
4. No Team or Video Experience
Although creating videos may seem as simple as hitting record on your smartphone, you must take additional steps like brainstorming, scripting, and editing. These steps need you or your employees to have some experience to do it right. For example, if you have great ideas but don’t know how to execute them, your videos won’t get off the ground.
Planning a video and getting all the right shots to make it attractive to your audience can be challenging without production knowledge. And hiring an in-house team takes time and resources. Video production companies like this can help you start making videos right away.
5. Your Videos Are Not Getting Results
Since videos take time and money to create, you want them to attract new customers effectively. If your videos aren’t leading to more sales, this could mean that your message isn’t getting across or something is turning away your customers. A video production company can bring a new perspective and help guide your video marketing strategy so you get results.
Hire a Video Production Company
If you want to improve your business branding, video is a great way to get your business name out there. Producing videos without the proper knowledge or tools can lead to poor-quality videos with little return on investment. A video production company will help you create incredible videos that convert.
Do you want to learn more about video marketing? Check out their website for more information like this one to improve your business videos.