Do you have a bathtub business? Are you overwhelmed by the strategies you need to embrace to market the business? If that’s true, don’t think that you’re alone.
Marketing was so much easier in the past when a print ad in the newspaper was all you needed. Today, marketing both online and offline requires so much more. This can get overwhelming or frustrating. But the good news is that these new marketing techniques work. They can also work for your bathtub business.
Digital marketing channels, for instance, play better together. The advantage is that your results will get amplified by running multiple strategies. If you’re thinking of using social media platforms, for instance, you don’t have to be an expert to start.
You can create and run campaigns on Facebook using simple self-service tools. You can also track the performance with easy-to-read reports. It’s important that you understand your target market. You should also research to know which strategies will help you reach them better.
How to Market Your Bathtub Business?
If you’re a business person in the bathroom industry, you must have thought of how to expand your business. This could be due to the demand brought by home improvements.
In any case, how you choose to market your products is more important than the product itself. If, for instance, you sell modern bathtubs, there are various ways to advertise them. You can use different strategies to get them in front of your target market.
Below are some strategies to help you get ahead of the competition.
- Use Social Media Platforms
One way of marketing your business is by using social media to build relationships. That’s considering that many people spend a lot of time on social media. You must be sure to engage your followers. Note that 100 engaged followers that love your brand are worth more than 1,000 who don’t remember why they liked your page.
Building a relationship with possible clients is important. That’s because it improves their chances of speaking highly about your products. So share valuable content on your accounts and run contests and promotions.
It’s also important that you respond to clients’ questions and comments. Get more fans on Instagram and Pinterest by posting bathing-themed memes.
Do you have new bathtub designs to market like clawfoot tubs? Create a post to show off on Facebook or Twitter. Whatever platform you use, make the most of it by sharing engaging content. Use social media to your advantage. Consumers make shopping decisions using their eyes first. Thus, visuals should be a big part of getting them to buy your products.
Assuming you sell fiberglass clawfoot tubs, post pictures of how they improve the bathroom experience. Consumers will want to know what clawfoot bathtub design is best for their home. You can include a “click here now” button on your post to direct them to your website. This will help them to learn more about your products before making a purchase.
- Put In Place a Strong Online Presence
We live in the digital age and a strong online presence is crucial for business success. But it’s not enough that you only rely on creating a website for your clawfoot tub business. The website must be optimized and have engaging content that’s relevant to the target market.
Having a blog and active social media accounts is a great way of getting your brand out there. So be sure to post interesting and helpful content often. With time, you’ll begin to notice an increase in traffic to your website.
You also need to use relevant keywords and tags. This will ensure that your site comes up when people search for businesses like yours. With some effort and consistency, you’ll soon build a strong online presence. As a result, your business will be able to reach more consumers.
- Build Your Brand
Branding may refer to different things in the marketing landscape. For that reason, it can be difficult figuring out what aspects of branding are more important.
In general, branding is about how you want an audience to perceive your business. It can be anything from the logo, to the voice used in your online content. It could also be about the color scheme of your business or how you handle customer care.
When branding your bathtub business, focus on two key goals. That’s the strength and consistency. Your business branding must be strong. That’s not to say that it should be obnoxious. But it must come across clearly to your target market.
There must also be consistency. Your branding must be uniform throughout your marketing channels. A strong and consistent brand leaves an impression on your clients. It gives them an idea of what to expect from your bathtub business.
- Bring Attention To the Unique Characteristics of Your Products
Anyone can expect lots of responses when they Google modern tubs. But there is nothing unique that differentiates many of them.
Now, the difficulty digital marketers have is getting a differentiating attribute. Take a freestanding tub with showers, for instance. Aside from the functionalities, what makes your product portfolio unique? Pay more attention to the aspects that will attract a specific audience segment.
Consumers who prefer traditional décor may want to know more about clawfoot tubs. But that’s not enough. Market the product by highlighting things like:
- The kind of material available, like the acrylic clawfoot tubs
- Multiple functionalities, like clawfoot tubs shower enclosures
- Design styles like clawfoot slipper tubs if that’s what you have.
Research to know what clients need when deciding on the unique aspects to focus on. You can also hold a brainstorming session with the sales team to find out more information. This is important as they are the ones in direct contact with clients.
- Integrate SEO Into Your Marketing
Utilizing search engine optimization techniques is the best thing you can do. Optimizing your brand’s website will cause it to rank higher in search engines like Google. It makes it easy for potential clients to find your brand when searching for keywords.
There are many SEO techniques. Thus, you must experiment to get those that work best for your site. Some of the most effective ones are meta descriptions and optimizing title tags. You can also include the relevant keyword phrases throughout your content.
Additionally, you can get backlinks from high-quality websites. Incorporating SEO techniques will see a significant boost in traffic and conversions.
Final Takeaway
Marketing is important for any kind of business to succeed. The strategies listed here will help you to effectively market your bathtub business. Keep in mind that the results can differ. So you need to track your marketing campaigns and analyze their performance.
Proper research and planning will ensure successful marketing. If at any point you think that your brand has grown and you need a marketing company, that would be a perfect idea. Until then, make use of these strategies.