SEO is one of the best marketing strategies for increasing sales and traffic online.
SEO is the only organic way to sell more online because advertising for marijuana-related businesses remains against most terms.
Optimize Category Pages & Collection Pages
Optimizing your categories or collections pages is one way to increase your online store traffic.
These pages can be viewed often, but optimized can result in high traffic and conversions.
The majority of category pages just feature products from the selected categories. However, if you create a better user experience, your category pages can be ranked for a variety of relevant terms.
Add Category Titles
You should first add more content to your category pages.
There are many category pages that have too little text-to HTML ratio. This causes them to rank poorly in search engines because they only understand text.
In order to rank category pages higher for keywords, add 600-1000 words worth of content.
A description of your collection or category should be included. It should include the types and features of the products in the category.
Filtering & Sorting
A great way of improving the user experience is to add sorting or filtering.
This allows visitors to search for products more easily by focusing on specific criteria.
Look at the top ecommerce websites and you will see that they all have complex sorting and filtering options on their category pages.
This tool will help users find the products they are looking for easier as user experience becomes more important in Marijuana SEO Services.
Pagination & Lazy Load
There is some debate over whether pagination is better for users or lazy loading.
Each has their own advantages and disadvantages. You can also choose which is best.
As an SEO, lazy loading for both UX and SEO is my preference.
Lazy loading means that there is one page per category or collection, as opposed to pagination, where hundreds of pages can be created.
This will ensure that you only get one URL for links to your collection pages.
Build in depth Product Pages
Your product pages will be your most important pages on an e-commerce website.
A number of upgrades are required to improve the ranking of your product pages on search engines.
First Step: Create long form product descriptions
Like category pages, product pages must contain unique content and should not exceed 1,000 words.
Longer content has been shown to rank higher in search engines. This is also true for product descriptions.
This is how Amazon was capable of ranking its product pages so highly in search engines.
Step 2. Add Product videos
The positive effects of videos of your products in your product page are numerous.
Increase conversion rates
Establish trust
SEO – Increase
Videos of people using your product and how to use it, feature highlights, user testimonials, etc. will all help improve your product’s convert rate. They will also rank your product pages higher on search engines.
Step 3. Get Product Review on Your Website
You’ll have trouble ranking your product pages and getting sales if your product doesn’t have any reviews.
Today, consumers look to reviews to determine whether or not to purchase a particular product.
Your products should be reviewed as often as possible. This will build trust, social authority, and increase conversion rates.
Product reviews will help improve the ranking of your product pages in search engines. If you have product reviews or rich snippets, (we will talk them later), your listing will be highlighted in Google SERPs. This will allow your listing to stand out and increase the number users clicking on your site. This is great for SEO.
Create Relevant Educational/Blog content
While long-form content can help you rank your ecommerce category pages and product pages, there are other ways to get more traffic to the store.
You should first research the needs of your readers before writing any articles or blog posts.
Ahrefs can be used to search for our key keyword or service. Let’s use the content navigator to search CBD. You can then sort the organic traffic to see ideas about content you could create that gets traffic.
Knowing that this topic can bring in 230,000 visitors each month, this article would make a great content suggestion.
You should make sure that your content is focused on the product and addresses common questions people might have about your industry or product.
Optimized Intl Linking
Building links to an eCommerce store can prove more difficult than building links to other websites. This is why it is crucial to have internal linking to spread any link juice across your entire website.
It’s a smart move to include links to products in your content on your website. Is your product mentioned in a blog post or article? A text link can be added directly to the product webpage.
Your website’s navigation is easier for Google crawlers and users, which will improve its ranking.
WordPress External Linking Plugins
WordPress has many great plugins that make internal linking easier.
These plugins are for internal linking in WordPress:
- Internal Link Juicer
- Yoast
- Rank Mathematics
- Shopify – Internal Linking plugins
- Shopify users can install many plugins to improve internal linking.
- Auto Link
- Whisper
- Ablestar Link Manager
E-Commerce Schema (Rich Snippets)
Schema tags may be used to provide additional information about your product to Google or other search engines.
As we mentioned, schema tags are responsible when listings appear in Google with stock information, price information, review stars, and stock information.
Plugins make it easy to set up schema tags in WooCommerce or Shopify.
WordPress Schema WordPress Plugins
These apps are free and paid for WordPress users. They will automatically add schema information to your pages.
- Schema Pro
- WooCommerce Plugin
- Schema App
- Shopify Schema WordPress Plugins
- Shopify allows you to use these paid and free apps to automatically add schema information to your pages.
- Schema + for SEO
- Total Schemema Markup
- SEO. JSON LD. Schema
If you don’t have the ability to create schema tags manually, you can use a template tag generator.
Local SEO – Create a Google My Business
Google My Business is an tool that allows you to generate more web business, regardless of whether your goal is local SEO and national SEO .
Google My Business, Google’s management platform for Maps locations & local results, is Google.