Google is the most popular search engine in the world, with over 63% of the global market share.
If you want your website to be seen by as many people as possible, it’s essential to ensure your site ranks high on Google’s search results pages.
This article will discuss seven simple steps to improve your site’s ranking on Google without hiring SEO Christchurch
Create quality content.
One of the most important things you can do to improve your SEO ranking is to create high-quality, original content.
This means writing articles, blog posts, and other pieces of informative, well-written content relevant to your target audience.
In addition to creating great content, you should also make sure to post regularly, as this will help to keep people coming back to your site.
Use the correct keywords.
Another critical factor in determining your site’s ranking is the use of keywords. These are the words or phrases people are searching for when looking for information online. When you’re writing your content, use relevant keywords throughout, as this will help Google index your site more effectively.
Optimise images and videos.
In addition to text, Google indexes images and videos on your website. This means optimising these media files by including relevant keywords in the file names and adding descriptions and tags. This will help Google to identify your content more efficiently, and as a result, your site’s ranking will improve.
Build backlinks.
Backlinks are links from other websites that point to your website. They’re essential because they show Google that your site is popular and relevant. The more backlinks you have, the higher your site will rank. There are several ways to build backlinks, such as guest blogging, being active on social media, and participating in online forums.
Improve website speed.
Google has stated that website speed is a factor in determining your site’s ranking. This means that it’s essential to ensure your site loads quickly, as this will improve the user experience and make it more likely that people will stay on your site. There are several ways to improve website speed, such as optimising images, using a content delivery network, and reducing the amount of code on your site.
Use Google Analytics.
Google Analytics is a free tool that allows you to track your website’s traffic and performance. This information can help understand how people find your site and what they do once they get there. In addition, Google Analytics can help you identify areas where your site needs improvement.
Submit your website to Google.
Once you’ve made all the necessary changes to improve your site’s ranking on Google, the final step is submitting your website to the search engine. This can be done by adding your URL to Google’s Search Console. By doing this, you’re essentially telling Google that your site exists and that it should be included in the search results.
Conclusion
These are just a few things you can do to improve your site’s ranking on Google. By following these simple tips, you can help to ensure that as many people see your website as possible.