It’s all about budget and buyer knowledge to appear in Google search results. Unfortunately, the majority of the business community is unfamiliar with Google Ads, let alone SEO services. They have no idea not only how Google Ads works but SEO services too. Hence, they are also unaware of how SEO services can boost up their business on digital platforms.
Similarly, how a Google Ads agency works or what to expect from their current or potential PPC advertising agency is not easy to fathom for most of the business world. But, again, this is because there are no two search engine advertising companies alike.
They do, however, fall into two broad categories: leeches who thrive by preying on unsuspecting businesses and unicorns who put their heart and soul into delivering results for their clients. The former are known as black hat PPC and SEO services agencies, and there are numerous horror stories about the havoc they cause.
Again, most clients who arrive at an agency’s door have a rudimentary understanding of PPC and Google Ads. If that describes you, read on because this section covers everything PPC newbies need to know before approaching an SEO services agency.
1. What if we don’t already have a Google Ads account?
If you don’t already have an Ads account, talk to your agency about the process and what assets and credentials they’ll need from you to get started as soon as possible. To run a successful campaign, your pay-per-click advertising agency should be able to set up your quickly:
- Structures and settings for campaigns
- Options for payment
- Tracking
2. You’re a Google Partner, aren’t you?
This isn’t a deal-breaker, but working with an SEO services agency that is an official Google Partner can simplify your decision. You’ll notice that they have some experience and knowledge and that they adhere to Google Ads best practices.
3. Do you have a monthly ad spend minimum?
Many agencies do, so don’t be surprised. Any agency that has minimums should be upfront about them.
4. What is the structure of your management fees?
Some SEO services agencies charge you based on your ad spend, while others charge a flat monthly fee or estimated hours. Understand how you’ll be compensated for management time. Keep in mind that, in most cases, this is distinct from your advertising budget.
5. What kind of management do you get for your management fee?
What are you getting for your money, aside from the standards listed above? Ascertain that there is unambiguous agreement on the ongoing level and frequency of PPC management. Make your inquiry specific:
- What exactly does “management” entail?
- What is keyword grooming?
- Making a new ad?
- Manipulation of existing advertisements?
To avoid unexpected bills, learn everything that is included in your PPC management contract. Then, always read the fine print before signing.
6. Are we able to see actual Google Ads spending, or do we pay you and you pay the bill?
If you’re paying for advertising, you should be able to see and track every penny spent on Google ads. Regrettably, this is not always the case. In some cases, you’ll pay an agency a lump sum, and they’ll pay the ad bill without providing you with “actual spend” figures.
7. What happens to any leftover funds if we pay you for our advertising budget?
If you find yourself in a situation similar to #6, you will most likely be concerned about your excess investment. In general, this will be carried over into the following month. To be sure, check with your SEO services agency.
8. Do you provide detailed reporting? Is it included or an additional cost?
One of the most significant benefits of all online sponsored advertising is the ability to collect data on every action, no matter how minor. Therefore, look for pay-per-click consulting services that provide transparent and in-depth reporting and analysis. In this case, writers of and experts of best assignment writing service UK ageny recommend you ILD – which specializes in top-notch SEO services executed by industry experts.
9. What kind of strategy do you have in mind to achieve our company’s goals?
At a higher level, your agency should be able to discuss some preliminary approaches (SKAG, journey-based advertising, and so on) that can assist you in meeting your business objectives. (This does not imply that you should expect a free Google Ads strategy from an agency.)
Eventually, the proposed strategy may expand beyond PPC. For example, your SEO services agency may determine that a multifaceted approach, including organic SEO services and content marketing, is best for your company.
Key Takeaways
Don’t go for the cheapest and quickest option. Instead, look for the best PPC advertising and SEO services company to help you achieve your company’s brand awareness, lead generation, and sales goals.
Always be wary of any agency specializing in PPC, SEO services, or content marketing that exhibits classic warning signs of incompetence. To avoid all of that hassle, choose ILD so that you stay stress-free and witness a quick increase in your revenue.