People do not buy products, they buy stories, experiences and magic. With that being said, without digital marketing services, your business is practically invisible. This article will help you delve into developing an effective plan for your business’s online presence via Digital PR.
WHAT IS DIGITAL PR?
Digital PR is the art of generating publicity for a company or product in the digital sphere (online) and is definitely way more than just advertising. It’s responsible for creating and maintaining digital content and attracting audience for the business, also helps in growing the visibility of your brand.
DIFFERENTIATING DIGITAL & TRADITIONAL PR
Both Digital & Traditional PR has their separate sets of benefits. Digital PR uses digital marketing tools as blogs, social media& web design to reach target goals whereas Traditional PR focuses on getting things done via trade shows, journalist relations and relationships with industry experts. While they are running towards achieving the same goals but their approach is pole apart.
EXAMPLES OF TRADITIONAL & DIGITAL PR
Justifying the quantifiable differences that they possess, let’s take a closer look at the examples of each:
TRADITIONAL PR
Print media
Broadcast media
Inter-industry relations
Events
DIGITAL PR
Blogs
Video & Audio
Social Media
Online Ads
BENEFITS OF DIGITAL PR
Traditional PR works but the Digital platform runs way faster while producing better results.
- Building relations with influencers
- Caters to businesses of all size
- Increases Social media reach
- Provides elite customer service & feedback online
- Puts you right in the eye of your customer
- Escalates Direct sales lead
- Establishes credible Brand image
- Dictates the course of your Brand message
- Hits the bull’s eye with Targeted approach
When talking about integration of Digital PR with your business workflow, it’s imperative to determine what the goals are and the best suited tools for achieving them.
VERTICALS OF DIGITAL PR STRATEGY
- Tools to accomplish objectives includes press releases, email blasts, blogs/ microblogs, videos ,etc to generate targeted publicity.
- Best strategy practice involves building credibility among the journalists and positioning yourself as an expert in the field through blogposts.
- Journalist search is about making sure your email incorporates sector specific headlines that are new for journalists.
QUANTIFYING PR STRATEGY
- Networking with the right people makes you a player.
- Bloggers are a big part of your Media list development process alongwith traditional news sources.
- Social media promotions, email campaigns, internal links & retargeting ads serve for business propagation.
- PR game is about good timing & tracking your competitor’s move makes you win over.
- External links, broken link page, internal links or no follow links, they all are imperative for increasing website traffic.
- Social outlets like Pinterest, LinkedIn, Instagram, Twitter have an amazing audience reach.
KEY PR STRATEGY MEASUREMENT TACTICS
It’s all about publicizing, so why not do it in style? Adding links & keywords that bring back to your site are very helpful alongside involving aggressive social engagement campaigns aimed at increasing the footfall.
DIGITAL PR & SEO
The more your blogposts are shared on social media, the higher they will come up when someone search for the subject matter anywhere on the web. Both are intertwined as SEO campaign will have a direct impact on Digital PR as it increases traffic, leading to more shares on social media platforms. Right from the headline of your blogpost to its vital information content, everything is geared towards SEO & Digital PR. Talking about the Best Digital Marketing companies in Gurgaon, they never forgo an amalgamation of Digital PR & SEO to reap maximum ROI for their clients.
PR SERVICES FOR YOUR BUSINESS
Agreed, it seems like a daunting task to go about Digital PR on your own, that’s why we have different SEO agencies in Gurgaon to propagate your brand with the experts of the industry.