Have you ever landed on the search result pages of Google or other search engines and found products that weren’t relevant to what you were looking for? Don’t worry, you’re not alone. With thousands of eCommerce websites coming out every year, sometimes it can be a daunting task to find what you’re looking for. That’s where Search Engine Optimization (SEO) comes in.
Shopify SEO is the process of optimizing a Shopify store to rank higher in search engine results pages (SERPs) optimizing a Shopify store for better search engine visibility can help increase traffic and conversions.
There are many different factors that go into Shopify SEO, including optimizing titles, descriptions, images, and web page content. Additionally, there are several Shopify-specific SEO features that can be used to improve a store’s visibility, in this article we walk you through some of these important factors.
Page Titles
Title tags are important on-page SEO factors. They are the first thing search engines look at when determining a page’s rank, and they are also displayed in the search engine results pages (SERP).
Your title tag should accurately reflect the content of your page. It should also be keyword-rich, but not too spammy. Some tips for optimizing your title tags:
- Include primary keyword in the title tag
- Place your brand name at the beginning of the title tag
- Include other relevant keywords near the beginning of the title tag
- Keep title tags to 60-70 characters long, etc.
Meta Descriptions
One way to optimize your Shopify store for search engines is to write effective meta descriptions. A meta description is a text that appears under the blue link on a search engine results page. It is a brief summary of the page’s content.
It is important to write meta descriptions that are informative and enticing, as they can influence whether or not someone clicks through to your page. In order to write effective meta descriptions, you should:
- Include your keywords
- Include a call to action
- Make it interesting and engaging
Here’s an example of a meta description that uses keywords and a call to action: “Looking for the perfect gift? Shop our selection of unique, handmade gifts! Find the perfect present for your wife”
Image Optimization
When it comes to eCommerce, one of the most important aspects of a successful business is search engine optimization (SEO). This is the process of optimizing your website and products so that they appear as high as possible in the search engine results pages (SERP) for relevant keywords.
There are a number of factors that go into SEO, and one of the most important is image optimization. This means making sure your images are correctly named and tagged, and that they are as small as possible without sacrificing quality.
You can also use keyword-rich titles and descriptions for your images, as well as Alt text that will help the search engines understand what the image is about.
Why SEO is Important?
#1 It is Free Advertising
When your products are optimized for search engines, you get more website visitors without paying anything beyond the cost of connecting a domain to your shop. The better you do with SEO, the more visitors you’ll receive, and the greater amount of sales you’ll make.
#2 Brings Targeted Leads
The best part of SEO is that it can bring in targeted leads and customers. If someone searches “pizza shops,” they are looking with the intent to have hot pizzas. If you rank for that search, you can get these customers right at the moment when they are trying to buy a product or use your services. You are not waiting for people to come upon your website or blog post. You have sought them out at their exact moment of need.
#3 Makes your Store visible online
You have a great store, but you can’t get traffic. Your products are great and your prices are competitive, but you can’t get people to the site. The problem isn’t what your store offers; it’s how people can find it. Search engine optimization (SEO) is the process of getting your site to rank for relevant keywords that people search for when they want to buy products in your niche. It’s about increasing the visibility of your products in searches so that people know your site exists.
#4 Optimized sites Convert Better
SEO is important for your Shopify store because it gets you more organic traffic, which means more potential buyers. More and more people skip paid ads and focus on organic search results, as these seem to be more helpful, honest, and trustworthy. So, it’s essential that you do your best to get your Shopify store ranking high in the organic search results.
Need a Helping Hand with Shopify SEO?
Looking for someone who could help you fix all your shop’s SEO issues without you investing precious time in it? We’ve got you covered, JustHyre has started providing expert Shopify SEO services to anyone who needs help fixing Shopify SEO issues.
We have a long history of building Shopify Apps and helping organizations scale the ranking ladder. We build the famous Shopify SEO Doctor App that helps businesses with on-page SEO issues.
However, there’s more than just fixing the on-page issues. Here’s when our flexible Shopify SEO plans can help, we follow a winning step by step process that starts with a thorough SEO audit of your store, fixing & setup essential monitoring tools, on-page optimization, content optimization, content marketing, local optimization & finally market your store on Social Media.
Book a FREE SEO Audit call and get 1 to 1 guidance for your shop.