Social media marketing has become an important (orrather, a veryimportant) part of online marketing strategies. Largecompanies, multinationals and SMEsalikehavediscoveredhow social media can contribute to success and growth in allareas of theirbusiness.
According to Hubspot, 92% of allentrepreneursindicatedthattheir social media effortshave led to increasedexposurefortheirbusiness, and 80% indicatedthattheir social media efforts led to increasedtraffic. Withthis data, itisclearthat the benefits of social media marketing are obvious and thereforeshouldnot be ignoredbysmall and largebusinessesalike.
Ifyou are notsurewhether social media marketing isworth the effort and investment, weexplainsome of the benefitsbelow. Take note and decide.
#1 Helpsyouget to knowyouraudiencebetter
Forallbusinesses, the key to successisknowingyourcustomers. Social media makesthiseasierthanever, as itallowsyou to find outwhatinterestsyourusers and whattheymostidentifywith. Thismakesitpossible to gathersufficientinformationabout the consumer’s tastes and needs, makingiteasier to cater to theirpreferences and providethemwith the products and servicesthey are lookingfor.
#2: Bettercustomerservice
Social networksallowcompanies to use theirprofiles to providesupport, expandinformationorresolvequeriesfrompotentialcustomersorexistingcustomers, instantly.
Ifyou are a largecompany, youmayalreadyhave a customerservicedepartment, eitherbytelephoneor e-mail. Even so, the possibilitythat social networksgiveyoubecause of theirimmediacyis a real marvel.
In the case of SMEs, beingable to offersupportorcustomerservicethrough a Twitter or Facebook profile, forexample, isveryeconomicalbecauseyou do notneed a largedepartment, but a goodcommunity manager would be enough.
In short, customers are increasinglydemanding and impatient and want to be surethatiftheyhave a problem, theywillreceivehelpquickly and efficiently. And social networks are a goodtoolforcompanies to providethistype of support.
Moreover, this “public” attention (using the walls of the different social networks) willalsoallowotherusers to see the quality of the serviceprovidedby the company. Anotheraddedadvantagethat can helpyouattract new customers. According to Forbes, 71% of consumerswhoreceive a quick response on social media saythey are more likely to recommend the brand to others.
#3 Easydissemination of content
Social media marketing shouldalwaysplay an importantpart of anycontentdistribution plan. Today, with the help of social media, businesses can spread the wordwith the click of a button. Social media undoubtedlyrepresents a hugeportion of referraltrafficon the web, whichmeansyouneed to make the most of it.
It has beenproventhat a productneeds to be shown 6-8 times before a customer decides to make a purchase. Fortunately, with social media thisrepeatedexposureiseasy and inexpensive. With the differentpublicationsyou can remindthem of yourproduct and service portfolio and the benefitsit can bringthem. Be careful!Itisveryimportant, in any social media marketing strategy, not to fallinto spam.
#4 Increased web traffic
Whenyou share contenton social media, you are givingusers a reason to clickthrough and directthem to yourwebsite. Without social media, this simple actionislimited to:
Searchbyorganictraffic. Thatis to saythatwe are foundbykeywords.
Directtraffic. Thatis, userswho are already familiar withourbrand.
Qualitycontentgeneratedon the blog, forexample, of yourwebsite and sharedon social networkswhereyouhave an active and careful online presence, willhelpyougenerate more traffic and thereforegreateropportunitiesforconversion.
Social media marketing: types of traffic
#5 Improve SEO positioning
SEO requirements are constantlychanging. The goal of natural SEO isforcompanies to rankhigh in searchenginesforcertainkeywords. Appearing in the Top 1o is the mostimportantthing and that’swhythat’swhere the mostenviedcompanies in each sector really are.
Yourbusiness, howeversmallitmay be, can be in the Top 10 of the Serps, butforthatyouhave to work a lotonpositioning, notonlyon page and off page, youalsohave to give a lot to whatiscalled social seo, thatis, the onethat comes from social media, thatsays the agencia marketing Madrid.
By the way, one of the great social networksthatwillhelpyoumainlyfor SEO is Google+, so do not miss the opportunity to create a profile, and haveitwellcaredfor, withgooddescriptions, uploadingimages and updatingcontent. Also, ifyouhave a local business, askfor a Google Mapslisting.
#6 Reduce costs
Ifyouwant to reduce costswithoutgiving up marketing strategies, social networks are the perfectplatform. Theyallowyou to reachthousands of peoplewho are lookingforyourproducts and services and whoyou can easily find byclassifyingbyinterests. Facebook, Twitter, LinkedIn, Instagram, Google+, etc. allowyou to promote and share content at no cost.
However, itis true thatadvertisingcampaigns are an essential social media marketing strategy to achieveourgoal and increaseourvisibility in a shorterperiod of time.
We will be able to directthesecampaigns to a more specificaudience the better, whichwe can segmentby positions, interests, sex, age, demographics, etc.