The first step in successful blogger guest posts outreach is to create a killer pitch. To get your message in front of potential guest posting bloggers, use tools to research relevant blogs. Filter blogs based on their last post date and provide a direct link to your landing page. Once you’ve mastered this process, it’s time to find the right bloggers for your guest post pitch. Here are some tips to get you started:
Creating an amazing pitch for blogger guest posts
Creating an amazing pitch for blogger guest posts isn’t an impossible task, but if you don’t know where to start, there are some things you can do to increase your chances of success. Ensure that your email is not entitled or demanding. Remember that your target blogger is likely to receive tons of similar emails. By being nice to them, your pitch will stand out from the rest. Furthermore, you won’t be perceived as demanding, and this will help you build a good rapport with them.
If you are pitching a blog, find out who is the decision-maker. You can do this by searching for employees of relevant companies on LinkedIn or by typing the company’s keywords in Twitter. Once you have identified the decision-maker, you can add them to a spreadsheet to automate your outreach campaign. Another option is to find websites that explicitly seek contributors. These websites will likely have a clear set of guidelines and will make it easier to pitch them.
When you reach out to blogs for guest posting opportunities, it’s best to target content marketing heads and editors. Offer your expertise, ideas, or editing skills. If you’re a blogger who has a blog, your contribution can help them improve their content, get more exposure, and earn backlinks. Also, don’t be afraid to pitch your article in a light manner. Some bloggers may prefer serious articles while others may prefer funnier ones.
Creating an amazing pitch for blogger guest posts is an essential step for increasing your chances of landing a guest post. After all, a guest post is free content! If you want to secure a guest post, however, you need to offer something extra to your reader. Make it unique and valuable to the audience. In addition to finding a topic that is engaging, make sure to include a suggestion or a question that will spark the conversation between you and the blogger.
Filtering blogs based on the last blog post
Before you start your guest blogging campaign, make a list of potential blog owners. If you have a good idea of what you want to share on a blog, create an outreach list with a few details, such as the blog’s title and description, and the name, email address, and notes. If you have a specific keyword in mind, you can search for relevant blogs by setting filters based on the content and frequency of posts. Once you have your list of potential blog owners, you can start sending your outreach emails.
Make sure the content you send is interesting to your reader. Make sure the author has an engaging profile, has a photo of themselves, and a brief bio. If they have high engagement, this is a good sign. If not, you can move on to another blog with a different topic. For example, if you write about SEO tips, you can write about SEO strategies for small businesses.
When you filter your blog lists based on the last blog post of a blogger, you’ll be able to quickly see the blogs that will most likely accept your guest posts. Remember, if the blog owner has published a blog in the past, it probably has some authority in the search engines. Therefore, it makes sense to target blogs that have a high Domain Authority. High-ranking blogs usually attract more readers and backlinks and will have better SEO impact than a blog that is buried deep in the subdomain.
If you’re just starting out with blogger outreach, it’s important to know how to use a tool. Then, try a few simple tactics. You can use different tools like Ahref, SEMrush to find relevant blogs. This tool lets you find content by entering keywords and then filtering the results by country, language, and other criteria. These will help you target bloggers that are relevant to your niche.
Providing a direct link to a landing page
Providing a direct link to a dedicated landing page for blogger guest posts outreach is an excellent way to nurture relationships with readers. Blogs usually have an opt-in list of subscribers, and these subscribers are valuable sources of targeted traffic. They have already indicated their interest in your content and are willing to subscribe to receive additional posts. By providing a direct link to a landing page, you can easily increase the number of opt-ins.
When writing your guest posts, make sure you focus on the content. Make your posts relevant to the blog’s topic. When choosing topics, remember to write articles that will get the most engagement. Also, make sure that you choose posts with high social engagement. Lastly, make sure to pitch several guest post topics. After selecting a few topics, create a few drafts and send them to the blogger.
To ensure success with your blogger guest posts outreach campaign, provide a direct link to your landing page to collect more email addresses. It’s a good idea to report your competitors’ selling domains to Google, as they are likely to be looking to sell links. Remember, that people are more likely to trust someone they know than a brand. Give your guest posts a direct link to your landing page to make the process more efficient.
When contacting a blogger, make sure to carefully review their guidelines for guest posts. These guidelines will help you ensure that your guest posts are accepted. Also, make sure to read the blog owner’s contact information and any other important details of the guest post. Once you’re confident that the guest post fits the blog’s guidelines, submit the article and let the blogger decide.
Avoiding cold emails
There are many reasons to avoid cold emails when doing blogger guest posts outreach. These emails are unsolicited, poorly written, and sent in bulk. However, some cold outreach is legitimate. For example, a stranger may email you about a pre-approved loan or the upcoming movie. While your message may feel spammy, it isn’t because it offers no value. Here are some tips for making your message stand out.
Firstly, it’s important to use the right words in your email. Often, a template sounds robotic, so it’s important to inject your own personality. You can do this by personalizing your message with a name and company. Also, remember to use a transition line in your message. Most sales reps fail to include this crucial line, instead stating something like, “We’ve conducted some research for you. Learn more about our products and services here.”
Secondly, avoid sending generic cold emails. Bloggers don’t want to read generic emails. Personalize your message by mentioning the blogger you’re targeting. Then, don’t be afraid to use email software to automate outreach. Remember that a successful email should be able to convert readers right away. If you can get a blogger’s email address, you’re on your way to success.
Thirdly, make sure your email is polite. Some bloggers are very busy or have a busy schedule. Others may have spam traps or have been busy for a while. If you’re not sure if your outreach email was sent to their inbox, consider using an email open tracker to see when they opened it. You can resend the email when the blogger’s attention is particularly hot.