Kevin Charef has taken up the mantle of Digital Innovation and Omnichannel OCE Lead at Novartis Switzerland. With a background steeped in digital innovation and customer engagement, Kevin brings an array of experience in executing impactful digital strategies through technology and data-driven insights.
Throughout his career, including his tenure at Abbvie France, Kevin has demonstrated an exceptional knack for navigating intricate digital landscapes and driving business growth through cutting-edge technologies. His profound understanding of customer needs and market dynamics positions him as a respected influencer in the arena of digital innovation and omnichannel engagement.
In his new role, Kevin will be steering digital innovation and omnichannel customer engagement strategies in Switzerland, with a particular emphasis on addressing the needs of healthcare professionals (HCPs) and patients. Leveraging emerging technologies, data analytics, and customer insights, Kevin aims to amplify engagement across various communication channels.
Kevin Charef’s career journey encompasses significant roles such as Associate Director, Digital and Omnichannel for the Allergan Aesthetics brand at Abbvie France. He has also held positions such as Global Digital & Omnichannel Director at Allianz Trade and Regional Digital Marketing Director for ADP EMEA, successfully executing innovative digital marketing strategies. His formative experiences in the luxury sector, collaborating with esteemed brands such as LVMH Fragrance Brands and at McGarry Bowen Agency (Dentsu Aegis Network), have solidified his foundation across diverse industries.
With dual Master’s degrees in Marketing and International Business from the IESEG Group Business School and Aix en Provence University, Kevin Charef has fortified his expertise by securing digital certificates in digital transformation, data analytics, and AI from renowned institutions like INSEAD, HEC, and the London Business School.
For a more comprehensive understanding of Kevin Charef’s professional journey, please visit his LinkedIn profile: Kevin Charef LinkedIn