Video brochures take the proverbial “Show, don’t tell” to a higher notch. This highly portable and customizable marketing asset lets you showcase your brand in a format that combines video and print. If you have a video brochure, you can use it to boost sales by making content about your products or services, raise funds, and even recruit new clients or even employees for your business. In other cases, it can also be used as a thank-you gift to partners or as press kits for the media.
Video brochures come in many other names. Many also call them a video mailer because it’s something that you can direct-mail to your target audience. It can also be referred to as digital flyers, video flyers, digital pamphlets, video booklets, or video leaflets.
How Video Brochures Can Help You Edge Your Competition
Whatever you call them, video brochures are advantageous to your organization. Here are the perks that you can enjoy if you invest in this avant-garde marketing technique for your business.
It helps you stand out. Imagine receiving both an ordinary brochure and a video mailer. Between the two, which will be more enticing to open and consume the content? If you ask marketers, based on their experience, about 88% of them have enjoyed better results by mailing video-based promotional materials. With video brochures, you can choose which screen size and memory size to use. You can leverage that flexibility and customizability to make your material more captivating. That way, you’re one step closer to convincing the recipient to check out your offering.
It’s more engaging for your audience. Take note that nine in 10 consumers want to see more videos from brands. The video format is far more dynamic and interactive than an ordinary text or a still image. It also gives you much versatility as to how you will present your products or services. This way, your brochure will have a lasting impact on your target audience. It will give them an idea that you are a professional business capable of pulling off such an engaging marketing stunt.
It conveys your message better. Why do video pamphlets have a greater and longer-lasting impact? It’s because they can give you much creative liberty on how you can convey your key message. For instance, you can include video testimonials of actual consumers who have enjoyed your product or service.
When using video brochures for your business, you have the liberty to customize them in a way that can bring you as much ROI as possible. For you to make the most of this marketing method, you have to employ a design that matches your brand. You also have to load with a top-quality video in the first place. Apart from the quality of production, make sure that it clearly captures the messaging that you want to convey. You also have to include all the necessary information on how your target audience can reach out to you
Choosing the right video mailer supplier is equally important. Apart from them having superior-quality materials, they should also be easy to work with. Keep in mind that video brochures can significantly complement your various marketing strategies, so it’s more cost-effective to source them from one long-term supplier.