Did you know there are 61,047 event planning businesses in the US?
That might sound like a large figure, but there’s still plenty of room for newcomers. After all, if you can figure out the basics, there’s no reason why you can’t make a good living in this industry.
Keep reading, and you’ll learn how to start a successful event planner business. Whether you’re a newbie or a veteran in this industry, this post will teach you how to start a successful business in this niche.
Let’s begin!
What Kind of Event Will You Plan?
If you’re thinking about becoming an event planner, you first need to decide what kind of event you will actually plan.
If you don’t know what to focus on, consider speaking to people that already run an event planner business.
For instance, you could speak to someone that works on weddings or someone that does corporate events.
These individuals can tell you about their general experience in regards to working in a certain industry. You can then use this information to identify the kind of event that is a good fit for you.
Do You Need Additional Skills?
If you don’t have much experience with the event planning industry, you might need some training.
One option here is to study a course that teaches you how to plan events. Once you have this event planner qualification, you should have all the skills you need.
That said, after doing this course, you might still feel as though you lack confidence. If that’s the case, you should get a job in the hospitality industry as an event planner.
If you do this job for six months to a year, you should have some real-world experience, and this should then give you a huge confidence boost.
How Will You Market Yourself?
Once you’ve done everything mentioned above, you need to decide how you’re going to market your business.
One method that works well here is Facebook advertising. That’s because Facebook advertising allows you to target ‘life events.’
For instance, if you run a Facebook Ad, you can target people that have just gotten engaged. If your business focuses on events related to weddings, this kind of targeting feature can be invaluable.
Now, Facebook Ads do have a bit of a learning curve, so you might want to outsource this work to a marketing firm. Ideally, you should approach a marketing firm that focuses on the hospitality industry.
Such firms will have plenty of experience when it comes to working with event planners, so they should be able to produce great results.
Will You Start a Successful Event Planner Business?
If you act on the tips in this post, you should be able to start a successful event planner business.
Once you secure some clients, you should try to get as many testimonials as you can. In some cases, you might even want to offer a discounted rate in exchange for an honest testimonial.
You can then use these testimonials to convince potential clients that you are better than the competition.
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