Did you know that creating and maintaining a blog for your business can double your email traffic? Stay ahead of the game and beat your competitors by creating a quality blog to guide, inform, and educate your customers.
Before you get started writing blog content for your website, you should sit down to create a blog content strategy. This can save you the headache and trouble of not knowing what to write and writing content that doesn’t perform.
Read on to learn how to develop a solid blog content strategy that ensures you post killer content each time.
Know The Who And What
Who is your audience? What groups of people does your business serve? Who are your products for?
If you have a dog-grooming business, the audience you’re writing for is dog owners. If you sell trendy unisex clothing, you’re likely appealing to a younger crowd between 15-25.
To strategize your blog content strategy, brainstorm ideas, questions, and topics that your audience is interested in. Visit public forums to see what kinds of conversations they’re having.
Alternatively, perform keyword research on your industry niche and brainstorm topic ideas centered around your keywords. If you’re at a loss for ideas on what to write, try out a headline generator for content headline ideas.
Strategize And Schedule Your Content
After you’ve compiled a whole list of blog content ideas, put them on an editorial calendar and create a content schedule for your team. This keeps your business on track with your blog content strategy and ensures that you have an active blog for customers to reference.
The next step is to promote your content!
You can do so on your business social media accounts such as Twitter or Instagram. Each platform has a best-performing medium and format; try to cater to each platform.
For example, Instagram is largely visual-based. You may want to create promotional visuals for your blog post drop.
Promoting your content is as important as creating the content itself. Don’t skimp out on this step.
Outsource Your Writing
All business leaders must learn to delegate their tasks to focus their energy on where they’re most needed.
When it comes to executing your blog content strategy, outsourcing your writing to a content writing agency can save you a lot of time and effort. They train their team of writers in SEO and writing, so you know their writers will produce the best SEO content.
Want your business to rank on search engines? Go for their content writing agency solution.
Besides, 81 percent of organizations already practice outsourcing writing services. Don’t risk falling off your blog content strategy because you’re needed elsewhere. Know your blog content strategy goal and make a plan to achieve it, whether by your team or by a content writing agency.
Develop Your Blog Content Strategy Today
Strategize amongst your innovative marketing team to develop a blog content strategy that produces results with each blog post. Or, delegate your marketing efforts by outsourcing this and other writing services to experts who know how to sell your story.
That’s smart marketing right there; that’s good business.
If you’re looking to grow and scale your business in the upcoming year, be sure to check out more from our blog. We post the best tips and advice to help entrepreneurs like yourself achieve outstanding results in sales.