Did you know that there are over 600,000 new businesses across the United States each year? To maximize your company’s potential, it’s imperative that you develop an SEO content strategy.
Unfortunately, not every small business owner understands how to go about creating killer content.
Are you looking for ways to implement innovative marketing techniques that will set your SEO apart from the competition? Then keep reading, because we’ve put together a brief guide that details everything you need to know about current SEO trends.
Let’s get started.
A Focus on Search Intent
One of the most critical aspects of an effective SEO content strategy is understanding search intent.
This refers to the reasons why people are searching for something online. There are four main types of search intent: informational, navigational, transactional, and commercial.
Informational searches are when people are looking for information about a particular topic.
For example, they may search for “what is the highest mountain in the world?” Navigational searches are when people are looking for a specific website or web page. For example, they may search for “Facebook login.”
Transactional searches are when people are looking to buy something.
Someone may search for “best online store for shoes.” Commercial searches are when people are looking to compare different products or services.
It’s important to understand the different types of search intent because they will affect the way you create your content.
To elaborate, if someone is searching for “Facebook login,” they probably won’t be interested in reading a 2,000-word article. However, if someone is searching for “iPhone vs Android,” they might be willing to read a longer article that compares the two products.
It’s also possible to sell SEO services once you become more proficient at developing SEO strategies. This resource has more info.
Creating Keyword-Focused Content
Another important aspect of an effective SEO content strategy is creating keyword-focused content.
This means including relevant keywords in your content so that it can be found by people who are searching for those keywords. For example, if you’re a plumber, you’ll want to include relevant keywords like “plumbing,” “pipes,” and “fixtures” in your content. You can use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer.
These tools will show you how many people are searching for specific keywords and what the competition is like for those keywords.
An Emphasis on Voice Search
People are searching for things by speaking into their phones or other devices, rather than typing keywords into a search engine. For example, someone might say, “Siri, find me the best Italian restaurant in town.” This is different from a traditional search, which might be something like “Italian restaurants in town.”
To optimize your content for voice search, you’ll need to use long-tail keywords. These are key phrases that are more specific than traditional keywords.
For example, rather than using the keyword “restaurant,” you might use the long-tail keyword “best Italian restaurant in town.” You can use a tool like Google Trends to see if there is a rise in searches for long-tail keywords related to your business.
Creating Seo Content Is Easier Than It Seems
Although it may seem complicated at first, creating SEO content is a relatively straightforward process. Just make sure to keep the above information in mind when moving forward.
Looking for other useful articles about marketing efforts? Our blog has plenty of info that can help you in the future, so be sure to check it out.