Because of the pressing need to purchase from home, internet shopping has grown in popularity. In fact, online shopping has become the new normal.
As a result, Shopify highlighted the top trends that would be most important for the eCommerce business in 2021.
Ecommerce Boom Fuel Records Online Competition
Because your competition is intense, you must improve your game. What distinguishes your company? These are some of the key questions you should be asking yourself to attract new consumers and keep them coming back.
While brick-and-mortar stores have suffered the most, internet businesses throughout the world have seen an increase in online sales.
Experts believe that eCommerce sales would become more fragmented in 2021. Some locations are projected to see a drop in online sales, although this is mostly because of the availability of vaccinations and the reappearance of more in-person purchasing.
Because competition is increasing, you must focus on the consumer experience.
Take notice of everything your consumer sees when they arrive at your website for the first time. Consider what makes your company unique and how you might keep these clients. They will treat you by how you treat them.
New Consumer Behaviors Reshape Future Of Retail.
Online, more necessary things are being sold than ever before. Groceries, shampoo, health products, and other household necessities are now delivered directly to the consumer’s door, making online shopping the healthier way to live.
As a result, the epidemic has molded the consumer’s psyche to seek out the most convenient supplier. Consumers’ loyalty to a firm will be determined by how happy they are with their experience. So, if there is a more convenient way to offer your consumers, take advantage of it!
Fulfillment Emerges As Competitive Differentiator
There are just several customer expectations that must be met immediately away:
To attract customers, shipping must be free above a specific level. In fact, 64% of buyers choose free shipping on most transactions.
Customers also want more flexible alternatives, such as curbside pickup or automatic returns… Remember to provide these kinds of bonuses to gain loyal consumers. Most customers prefer brands that are more socially responsible.
From the customer’s perspective, if you are ready to take social initiative, you are more than capable of meeting your customer’s demands. Consider this eCommerce trend to be more of a promise to the consumer.
Brand Building Challenged By Marketplace Dominance
Did you know that marketplaces account for 50% of all eCommerce sales globally? As a result, instead of massive stores, the bulk of purchases are made through online retailers such as Amazon, Etsy, and, more recently, Walmart.
Although it is fantastic, that anybody may start selling products through their store, industry experts are concerned about the repercussions for the business.
Some of your company’s difficulties, on the other hand, maybe easily solved with a single focus:
Improved branding:
Although developing a brand is exceedingly challenging, it is one of the crucial components that will either make or break your company.
If you want to enhance your brand, consider how your company may be more socially responsible. People gravitate toward companies that serve a purpose, so be sure you’re serving yours.
Retention Becomes A Top Priority as Acquisition Costs Spike
Despite a significant increase in online commerce, consumer acquisition expenditures have climbed. Acquisition expenses were low at the start of the epidemic, but as the sector grew online, so did the necessity for focused consumer acquisition.
Although this eCommerce trend may cost you money, it might be one of the most significant investments our Shopify App Development Company Australia can make.
Voice Search
The number of smart speaker users is expected to increase to 18% by 2021. According to Gartner, around 30% of all searches will be conducted without the use of a screen by 2020. These two statistics provide some insight into the global development of voice commerce.
This new style of purchasing will become popular in 2021, and smart speakers will be your passport to internet shopping in the not-too-distant future. So, if you want to increase your ROI, you should think about developing a strategy.
How can you make use of Voice Search in your Shopify store?
Here are some suggestions for optimizing your Shopify eCommerce site for voice search:
Optimize your content so that it appears in voice searches.
Ensure an easy procedure for purchasing your items with voice search.
On your app or website, provide voice-based navigation.
Voice search optimization for mobile commerce
Augmented Reality
The most significant benefit of offline retail versus eCommerce is the ability to physically touch and experience the goods. The inability to view the goods and their features in person is a disadvantage.
The most significant benefit of offline retail versus eCommerce is the ability to physically touch and experience the goods. The inability to view the goods and its features in person is a disadvantage.
Shopify AR may provide customers with an alternative method to interact with your items (Augmented Reality). It brings the product to life, as shown in the video above! This gives them a more accurate idea of the size, scale, and intricacy of your items. Most significantly, it boosts purchasing confidence and sales.
How can you use augmented reality in your Shopify store?
Shopify provides a dedicated augmented reality landing page where you can discover all the information and actions to take to enable augmented reality on your store.
Conclusion:
Is 2021 A Good Year For ECommerce?
Yes! Shopping online has brought ease to everyone trying to stay home and stop the spread of this pandemic. Because of this, shopping online has been more popular than ever. Hire Shopify Developer in Australia from Shiv Technolabs. We stand out and maximize customer sales.