The Crisis After the Crisis
While many people around the world continue to wonder when the COVID-19 crisis will begin to recede, organizations and their brands are also experiencing severe uncertainty and economic challenges.
Natural disasters, political unrest and disease have been major disruptive factors over the past few decades. As the world endures crisis after crisis, the pressure on companies to adapt and maintain communication with consumers is increasing. Business continuity, product launches and, of course, employee and consumer well-being must all be addressed.
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Digital marketing is an important tool for any organization, and this is especially true in times of crisis. Investing in digital marketing services is more important than ever, and may well be the deciding factor in your company’s survival.
The Importance of Digital Marketing
As obstacles continue to prevent face-to-face business and the cancellation of live events and conferences extends into the foreseeable future, organizations must shift their marketing budgets to content marketing, search engine optimization and other digital activities.
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Companies can reach new audiences with simple website updates, or new social media campaigns focused on remote workers.
Among the many benefits of deploying a digital marketing strategy are.
It is more cost effective than traditional advertising
It is particularly powerful in building brand awareness.
A digital marketing strategy, when structured properly, builds trust with consumers and, therefore, converts sales more quickly.
Not only do impactful marketing strategies benefit brands and companies, but research-driven digital content can provide benefits to consumers’ overall well-being.
The New Normal
Clients who have only navigated the digital marketing landscape are likely to give marketing a chance in this crisis. However, they are also likely to be virtually ignorant of the endless opportunities to bring marketing strategies to life and drive ROI.
Digital marketing will be seen as merely a contingency plan by short-sighted companies that resist change and will return to business as usual. But visionary companies will see that it offers long-term value – both in times of crisis and in times of calm – and incorporate it into their future marketing strategies.
As things return to normal – even if it is a new normal, as many predict – business plans and strategies will be forever altered. The human impact of this crisis cannot be overstated. However, one key benefit we are fortunate to have during the crisis is the opportunity for connection that digital marketing provides.
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